Hand – held class only for Tourism Marketing personnel, instructions from how to make a website, write standard SEO content, Google Ads, Facebook Ads, send email marketing … Suitable for students, beginners with Marketing, owners businesses understand how to operate the channel to manage. Orders, enquiry customers come right in class.
Time: 18:30 – 21:00 every Monday & Thursday
Location: 5th floor, 132 Quan Thanh, Ba Dinh, Hanoi
Note:
– Tuition fee does not include VAT, VAT is available for employee training enterprises. Please register & contact email/hotline to issue invoice
– Register in groups of 2 or more people, discount 500,000 VND for each person
– 1 million discount for students
Digital Marketing is currently the most effective and affordable tool for small and medium businesses. Equipping knowledge with the DIGITAL MARKETING IMPLEMENTATION course will help students and marketers gain the necessary knowledge to catch up with the new trend of the post-Covid-19 tourism market, to anticipate the 2023 recovery wave.
The implementation course will help marketers understand the nature of digital channels, analyze the market, customers, create their own website, run Ads.
Learning about Digital Marketing yourself takes a lot of money, effort and time. The course helps students access the right content, learn about Digital Marketing channels.
Taking a course has long - term value, creating cohesion, sharing, Q&A in the Digital Marketing, creating relationships between students, seniors with many experience.
The course program “Practice implementing tourism Digital Marketing” includes 6 intensive classes in class, parallel with the Facebook Group network and Q&A sessions for students.
Goal, Measure & Optimize Digital Marketing Activities
Objectives, roles and ways to set up different types of Tourism Marketing KPIs, methods to calculate ROI, ROS, CPA, MQL, SQL … and measure implementation results by each channel
Content Marketing Content Deployment Method
Methods of analyzing competitor content, writing SEO articles, writing and optimizing sales articles on websites and social media, designing logos, images & videos online
Self – install & manage Website SEO standard
Set up your own WordPress website, choose a theme, Plug in, edit SEO website content, track Google Analytics, Google Webmaster Tool, Google Tag Manager
Methods of implementing SEO channels for businesses
An overview of 8 steps to do SEO in the tourism industry, finding keywords, writing standard SEO content, website management and basic onpage and offpage methods
Set up your own Google Ads account and deploy ads on Google
Implement set up Google Ads accounts, Google Ads campaigns, basic GDN, optimize campaigns and ad templates
Set up your own Facebook Ads account and optimize ads
Deploy setting up Facebook accounts, articles and Facebook ads for the travel industry with Facebook Business Manager
– Allow unlimited re – study in class until you can do Digital Marketing yourself
– Unique and special learning policy only available at Digital Marketing Tourism class
– Orders arrive right in the classroom
– Applicable to many different industries, not only tourism
– Save time and effort to study, experience forever without a clear picture of the future
– Understand the needs of the industry and hone professional skills when dealing with real case studies
– Connect and create quality networking with many marketing enthusiasts and experienced Mentors in the industry
Real implementation, real work, using real advertising budgets to get results. Applicable to many industries, parallel to the tourism industry
1. Hosting to practice making websites
2. Ahrefs Account
3. Keywordtool.io account
4. Moz Account
5. Buzzsumo . Account
6. Canva Pro account
Students can and should directly apply the lessons learned in their current work. Many students have had direct contact with customers and leaders during the implementation process.
Only when practical implementation, as Marketing personnel usually do, looking at the index from the actual cost of advertising implementation, we will understand how Digital Marketing channels work.
Debit payment card to campaign for your business (450,000 VND), which includes:
1. Cost of running Facebook: 150,000 VND
2. Cost of running Google Ads: 300,000 VND
6. Canva Pro account
– Students are learning about Digital Marketing from zero
– Marketing staff at SMEs still lack basic knowledge about Digital tools
– Management level wants to firmly grasp Digital Marketing channels to develop the business
The class is for students, newbies in Marketing, and Managers who want to understand how to operate a basic Marketing channel
The class helps to learn Digital Marketing knowledge faster and more methodically, for those who want to save time to learn, get long-term support and join the network in the resort and travel industry.
Directly deploying Marketing of many tourism products from Tours, Airplanes, Resorts, Software, Exports… with 8 languages (English, French, German, Italian, Spanish, Chinese) , Indonesia and Vietnam) to more than 30 countries worldwide.
+ Founder & CEO Asia Lion, Marketing Agency pioneer in the field of tourism marketing & international export.
+ Founder of Vietnam Tourism Marketing & Sales Group Club – The first knowledge sharing and connection community about Marketing & Sales in the tourism industry (See more here)
Founder Journey On Air – Platform project to promote sustainable tourism and position Vietnam’s image
After not going to school for a long time, after studying, I realized that the world is really big and there is a lot of work to do. Thank you Nguyen Cuong Bach, Thang Phan, and all of you. System knowledge, practical, up-to-date, professional and interesting. Your approach, sharing and problem solving really makes me feel that I need to learn more and do more things. Thank you to all the first grade classmates for being so cute, openly sharing with each other everything that can be shared he he. LOVE YOU ALL.
The class is organized very professionally, methodically, closely following each student. I learned a lot of new ways of thinking for the organization and planning of Marketing in particular as well as the business in general in a systematic and clear manner. The lecturer has a heart, researches very carefully before giving the lecture to everyone, making it clear to all students what they are always looking for in many years of work. Congratulations on a successful class.
Agree with all 8 other members of the class. A quality course with practical content, very useful, always systematized specifically, methodically and attractively from session 1 to session 8. Thank you Bach for your enthusiastic, scientific, and close-up guidance. level and knowledge of each student. It is a pleasure to connect and experience with you in a class atmosphere that is always open and friendly to share.
I really appreciate the young but enthusiastic, talented and especially your heart and dedication. I feel very fortunate to have participated in this course with Bach, so that a blind person like him also has a very good basis to system all aspects related to Marketing management. Thank you, Nguyen Cuong Bach.
Today learn about multi-channel and KPI in Marketing in general, Tourism Marketing in particular. Thank you Bach, I have a brother who does well, studies well, studies deeply... Good luck! The first day I saw a course, I had to follow it immediately, brothers and sisters who are managing companies in the tourism industry register to study to save money on Marketing!
It is true that knowledge is vast. It's been two years since I've received so much good knowledge. Thank you Bach for organizing the class, thank you to everyone for showing me that I need to spend more time studying and very happy to have the opportunity to learn, talk and listen to everyone's sharing.
Accompanying, consulting, and answering questions with students in monthly support programs:
1. Offline workshop by monthly theme
2. Group connects to advise and support students (See here)
3. Update general marketing knowledge for alumni
4. Support Finding Staff & Recruiting for Tourism Marketing
Print newspapers, Marketing magazines and TV talk about us
Offering market research tools with Digital Marketing Tools (Ahref, Keywordtool.io, Moz, Majetic SEO…)
Giving away 100+ eBooks on Research, General Tourism statistics of the General Department, UNWTO, TAT, STB, NTTC, Skift…
Receive notifications and documents to update new knowledge for the tourism industry
Participating in tourism marketing programs organized by Asia Lion
Offline workshop by monthly theme
Group connects to advise and support students
Update general marketing knowledge for alumni
Support Searching for Personnel & Recruiting for Tourism Marketing
Consult a course to suit your needs.
