Tourism Marketing Strategy Consulting Service

Q: 1. Market research, customer analysis, and competitor analysis in the hotel, resort, and cruise industry

With the experience working with many partners such as Crystal Bay Group, Yen Tu Legacy, P’apiu Resort, Eastin Hotel & Residences Hanoi , etc., Asia Lion is capable of conducting in-depth market analysis, customer research, and competitor analysis in the hotel, resort, and cruise industry. From there, we propose solutions to develop and build products that best suit potential customers and market preferences. Each target customer group in your business will be developed a separate approach strategy by Asia Lion. B2C customers will be reached through personalized channels such as Facebook Ads, Google Ads… (optimized according to customer behavior), and B2B customers will be reached through channels that demonstrate the professionalism of the business, such as Email marketing or LinkedIn marketing. For competitors in the industry, Asia Lion will provide a comprehensive analysis report including market segments, customer segments, customer sources, communication channels that competitors use as well as their methods to promote their products.

Asia Lion provides comprehensive marketing solutions for hotels, resorts, cruise ships, and more.

Let us help your business succeed with a well-planned and effective marketing strategy.

Our Clients

Some businesses in tourism industry have a large workforce that can manage all marketing activities. However, the cost of building and maintaining a quality in-house marketing department is very high.

Only few businesses have enough resources, expertise, and time to keep up with marketing trends and optimize strategies accordingly.

Even large corporations also struggle with the fast change in digital marketing and require consulting services from professional Marketing Agencies.

Suitable businesses

Lack of comprehensive marketing plan that covers most marketing channels and customers touchpoints
Ineffective branding on marketing channels
Lagging behind competitors in keyword search ranking
Struggle to convert potential customers into real customers
Low ROI compared to the initial plan

Have an incomplete marketing strategy that cannot synchronize communication channels and customers touchpoints
Lack of insights into the performance of marketing campaigns
Fail to leverage data and metrics to improve marketing activities
Poor coordination between relevant parties leading to low work performance.

Why should you collaborate with a professional Marketing Strategy Consulting company?

Collaborating with a Marketing Strategy and Planning Consulting firm helps you directly access to a team of marketing experts who live and breathe with marketing every day. Asia Lion has all the skills and experience to set up marketing plans for your hotels, resorts, and cruises, helping your business achieve better results.

Asia Lion’s exports are well-trained and proficient in skills that are crucial to the success of marketing activities such as:

Market analysis

Providing solutions

Strategic consulting

Brand consulting

Performance optimization

Organizing personnel and processes

What can you expect from Asia Lion?

Our marketing strategy consulting service includes a complete package of end-to-end solutions to improve the marketing activities that your business is trying to implement.

1. Market research, customer analysis, and competitor analysis in the hotel, resort, and cruise industry

With the experience working with many partners such as Crystal Bay Group, Yen Tu Legacy, P’apiu Resort, Eastin Hotel & Residences Hanoi, etc., Asia Lion is capable of conducting in-depth market analysis, customer research, and competitor analysis in the hotel, resort, and cruise industry. From there, we propose solutions to develop and build products that best suit potential customers and market preferences.

Each target customer group in your business will be developed a separate approach strategy by Asia Lion. B2C customers will be reached through personalized channels such as Facebook Ads, Google Ads… (optimized according to customer behavior), and B2B customers will be reached through channels that demonstrate the professionalism of the business, such as Email marketing or LinkedIn marketing.

For competitors in the industry, Asia Lion will provide a comprehensive analysis report including market segments, customer segments, customer sources, communication channels that competitors use as well as their methods to promote their products.

2. Brand consulting for hotel, resort, and cruise businesses

For new businesses in the industry that want to focus on brand positioning and recognition, Asia Lion offers a specific Branding & Development package, including:

– Developing a long-term Brand Strategy (from 3 years or more) to increase profitability and gain a competitive advantage right from the start

– Building a Brand Identity package, including logo, brand format, office applications, media publications, OOH, etc

– Designing a premium, synchronized, and multifunctional website to serve the purpose of digital transformation, SEO, and direct sales on the online platform

– Producing media products (photos, videos, 360) through a wide network of Production House

– Designing and printing publications (Printed Materials) following the brand identity package with a synchronized designing style and printing plan that matches the brand characteristics

– Implementing B2B activities (email, SMS, social media) to help the brand strongly spread through multiple channels, platforms, and audiences.

3. Optimize the performance of marketing activities

Asia Lion measures performance and ROI across all marketing channels using tools such as Google Analytics, Facebook Page Insights, Twitter Analytics, etc. Depending on the needs, businesses can choose accurate and easily accessible tracking tools. We measure performance marketing metrics such as:

– Awareness Metrics including Audience Growth Rate, Reach, Social Share of Voice

– Engagement Metrics including Average engagement rate, Applause rate, Amplification rate, Virality rate

– Conversion Metrics including Click-Through Rate (CTR), Cost-Per-Click (CPC), Conversion Rate

Through marketing performance measurement activities, Asia Lion optimizes solutions to ensure the effectiveness of the planned marketing activities.

4. Provide comprehensive marketing solutions for hotels, resorts, and cruises

With more than 6 years of experience in implementing multi-channel marketing, Asia Lion will provide businesses with an integrated marketing plan specialized for the tourism industry, especially luxury resorts, with comprehensive content including:

1. Coordinating the implementation of campaign channels such as Facebook Ads, Google Ads, KOLs, and long-term channels such as SEO, PR

2. Synchronizing B2C and B2B marketing channels, unifying the message and image of the business to create a professional impression for customers

3. Consulting on implementing multi-language marketing (English, French, Korean, Japanese, Chinese, Spanish, Italian, Russian, etc.), implementing international marketing in sync with domestic marketing.

5. Consult on marketing strategy and plan for hotels, resorts, and cruises

With a systematic approach to building marketing strategies that have been proven through many small and large projects, Asia Lion can:

– Build a marketing checklist that makes it easy to track progress and work quality

– Optimize marketing strategies for short-term phases of 3 months, 6 months, and long-term phases of 1 year or more

– Propose suitable strategies for each market situation, such as peak season, low season, and for each media channel, such as Facebook, LinkedIn, Email, or OTA channels like Booking.com, Agoda, TripAdvisor.

Asia Lion advises on marketing plans for hotels, resorts, and cruises based on revenue, ROI (Return on Investment), 3C model, PESTLE, benchmark of the tourism industry and of customers themselves. Asia Lion’s long-term marketing strategy will accompany businesses for 12 months or more, and the plan is based on real indicators such as booking rate, ad costs (CPR, CPM, CPC, etc.), service returning rate, new customer rate, and tracking customer sources through each channel such as website (form, message left on the website), Facebook Messenger, Zalo Chat,…

6. Organize personnel and implement processes systematically.

Asia Lion’s team has been trained extensively with certifications Google AdWords, Google Analytics, and Inbound Marketing (HubSpot), and are experienced in implementing hotel, resort, and cruise products. In addition, we own a dense network of experts specialized in the tourism industry. Businesses will no longer have to worry about recruiting, managing or training personnel.

Aside from our well-trained personnel, Asia Lion’s project implementation process has also been proven. The implementation process has been optimized numerous times and has clear, scientific advantages that positively impact the effectiveness of the marketing plan. We also set clear goals and objectives for each stage, focusing mainly on sales KPIs (request, contact form email, phone number, etc.) or brand recognition, which can be measured through social listening platforms. The cost-effectiveness that Asia Lion delivers is more competitive than other service providers.

Frequently Asked Questions

About Comprehensive Marketing Strategy Consulting

WHY DO BUSINESSES NEED TO RESEARCH ABOUT THE HOTEL, RESORT, CRUISE MARKETS?

Market research, competitive analysis, and target customer insights help businesses gain a comprehensive view of the market, help you focus on customers, prioritize resources, and optimize time effectively. Moreover, from the results of market research, you will have the best plans and solutions to increase sales, minimize unnecessary losses, and save opportunity costs for the business.

DOES ASIA LION CONTINUE TO SUPPORT BUSINESSES AFTER CONSULTING ON STRATEGY AND MARKETING PLANNING?

Yes. As a Marketing Agency with many years of experience in the tourism industry and outstanding capabilities, Asia Lion understands the trends and operations of the resort, travel, cruise, and aircraft markets. Since there, we are confident to accompany businesses not only in developing comprehensive and long-term marketing strategies and plans but also updating and improving them according to the development of the business.

HOW TO MEASURE THE EFFECTIVENESS AND QUALITY OF THE AGENCY'S WORK?

The implementation process of Asia Lion’s projects is clear, scientific and always aims for efficiency, and drawn from similar Marketing campaigns in the industry. With a clear Marketing plan from the beginning, focusing on the main KPIs in terms of sales or brand awareness depending on each stage, Asia Lion always has detailed reports on weekly, monthly, quarterly, and annual indicators for customers to easily follow.

HOW MUCH DOES IT COST FOR MARKETING STRATEGY CONSULTING SERVICES WHEN COOPERATING WITH ASIA LION?

The cost of Marketing Strategy Consulting for hotels, resorts, and cruises depends on many factors. Therefore, to accurately determine the cost that businesses need, please contact Asia Lion directly.