The first and only Tourism Marketing courses in Vietnam

Equipping oneself with Marketing knowledge to keep up with the post-Covid-19 tourism trend, applying it to current jobs to create a competitive advantage, leading the wave of recovery in 2023, as well as training new personnel to meet the labor demands of the tourism industry after the pandemic.

Marketing Foundation

This course is designed for students, beginners in Marketing, and Management level personnel who want to understand how to operate basic.

Marketing channels The course provides orientation, systematic knowledge from basic to advanced about Marketing, equipped with Marketing mindset, practice, and implementation on real-life case studies to help students and marketers gain the necessary knowledge to keep up with the trend of market digitalization.

Duration: 20 hours

Format: Video-based learning 

Digital Marketing Practice Course for Tourism Industry

This course is designed for students, beginners in Marketing, those who want to switch careers, and business management personnel who need to grasp the new trend of Digital Marketing.

The Digital Marketing Practice course promises to help marketers understand the essence of digital channels and apply digital marketing skills to analyze the market and customers. Many real-life case studies of business management are solved directly in the course, combining theory with practice. Students will directly create their own website pages and run Ads during the course.

Digital Marketing Practice Course for Tourism Industry Time: 18:30 – 21:00 Every Monday and Thursday

Tourism Marketing Organization & Management Course

This course is designed for Managers, Business Owners, and Tourism Startups.

Learn to research customer insights, develop marketing strategies and annual plans for businesses, manage channels, measure KPI effectiveness for each channel (Digital Marketing, traditional B2B…), and especially organize, recruit and train marketing personnel for the tourism industry.

Time: 18:30 – 21:00

Every Tuesday and Friday

Lecturer: Nguyen Cuong Bach

Directly implemented marketing for many tourism products ranging from tours, aircrafts, resorts, software, export goods, etc., in 8 languages (English, French, German, Italian, Spanish, Chinese, Indonesian and Vietnamese) to over 30 countries worldwide.

+ Founder & CEO of Asia Lion, a pioneering Marketing Agency in tourism marketing & international export industry.

+ Founded the Vietnam Tourism Marketing & Sales Group Club – the first community to share knowledge and connect people in tourism marketing & sales industry (Learn more here).

+ Founder of Journey On Air – a project platform that promotes sustainable tourism and positions the image of Vietnam.

Students talk about the course

I learned many new ways of thinking for planning Marketing in particular, and for the overall business in a systematic and clear way. The instructors were dedicated, which made all students understand the problems what we have been struggling for years.
Mr. Thang Phan
CEO & Founder of Metta Voyage
Thank you to Nguyen Cuong Bach, Thang Phan, and all the classmates. The knowledge was systematic, practical, up-to-date, professional, and interesting. Your approach, sharing, and problem-solving really made me feel like I need to continue learning more.
Ms. Hoai Van
Director of Sales - Aurora Travel
Thank you to Bach for his very practical and useful sharing sessions as a real-life expert in the inbound tourism industry. The knowledge is very relevant and can be immediately applied to SMEs. I hope that Bach will offer courses in the future.
Mr. Ngoc Tu
CEO Authetik Vietnam
I highly appreciate this young but enthusiastic and talented person, especially his dedication. I feel very fortunate to have participated in this course with Bach, which provided me a strong foundation to systematize all aspects related to Marketing.
Mr. Hoang Nguyen
CEO Handspan Travel Indochina
Investing in knowledge for our own is always the smartest choice! It's been a long time since I've felt the joy of doing homework, being pushed to do assignments, and even taking tests... all during the Covid season! Thank you Bach!
Ms. Minh Hong
Product Manager - Asialink Vietnam Holidays
Thank you very much for inspiring us, especially thanks to CSIP for creating opportunities and supporting our CBT projects.
I wish all of you good health.
Mr. Va Vu
Du lich Xanh Sapa

Press & Activity Tourism Industry

Prints, Marketing magazines and Television channels talk about us