Hand – held class only for Tourism Marketing personnel, instructions from how to make a website, write standard SEO content, Google Ads, Facebook Ads, send email marketing … Suitable for students, beginners with Marketing, owners businesses understand how to operate the channel to manage. Orders, enquiry customers come right in class.
Quality course proven by impressive numbers
The course program “Practice implementing tourism Digital Marketing” includes 6 intensive classes in class, parallel with the Facebook Group network and Q&A sessions for students.
Overview of the Marketing industry
– Marketing goals and KPIs in business.
– Objectives, career path, salary from Marketing Intern to Marketing Management.
– How to learn Marketing.
– The most up-to-date and standard marketing learning resources in 2022
– Systematize knowledge for long-term self-study.
Methods to strategize Marketing & Marketing Process
– Marketing planning method and KPI in Marketing.
– Strategy based on P.E.S.T.L.E, 3C, SWOT, STP,…
– Marketing Mix 4P, 6P, 7P, IMC form.
Branding & Communication
– Concept and comparison between Marketing & Communication.
– Steps of constituting brand positioning activities.
– Recipe to find media ideas.
– Insight, Big Idea and Key Message in the communication campaign.
Digital Marketing
– General knowledge of Digital Marketing.
– Website: Code WordPress, Joomla, Drupal, Code hand,…
– SEO (Search Engine Optimization): 8 components.
– Google Ads, Facebook Ads and Group channels, Email Marketing…
– Expanding new platforms: Tiktok, Twitter, Ads Network,…
– Data Analysis: Update evaluation index and measure campaign effectiveness through tools such as: Google Analytics, Google Tag Manager.
Content Marketing
– Guide and practice the process and standards of Content SEO.
– Tutorial and practice on types of Content for Social Media.
– The simplest method of designing Logos, images and videos.
– Important Media formats (Images, Power Point, Infographics, Videos, 360 Photos, …)
Pratical Marketing
– Present and critique the marketing plan at the end of the course based on the actual Case Study of Asia Lion.
Summary of the entire course content.
– Orientation and career path Marketing after graduation and sharing career opportunities.
Marketing is currently the most effective and reasonable tool for small and medium businesses. Equipping knowledge with the Marketing Foundation course will help tourism personnel gain the necessary knowledge to catch up with the digital development trend of the market, to catch the wave of tourism recovery in 2023.
The Marketing Foundation course will help marketers understand the essence of Marketing, analyze markets and customers. The course helps develop long - term experience
Teaching yourself about basic marketing takes a lot of money, effort and time. The course helps students approach the right content, learn from the basics, to get the most comprehensive perspective on a career in Marketing.
Have the opportunity to listen and experience in the working process of CMOs, Managers - Seniors in the Marketing industry. The course has long-term, practical value that helps guide practical knowledge.
– Lessons are presented in video format, which can be viewed again and again until the knowledge is mastered
– Flexible study time, study anywhere with just an internet-connected device
– Knowledge applied across all different industries
– Save time and effort to study, experience forever without a clear picture of the future
– Understand the needs of the industry and hone professional skills when dealing with real case studies
– Connect and create quality networking with many marketing enthusiasts and experienced Mentors in the industry
Understand what marketing is, what positions are available, what qualities are needed, the promotion opportunities of each position as well as the relationship between the job segments of those positions. Being challenged with different areas of Marketing expertise, helping to form an overall mindset, creating a premise for cultivating management skills.
The system of exercises and practical case studies from Asia Lion’s industry and partner brands are included in the curriculum, from which students can learn a variety of knowledge: Market research, competitors, KPIs Marketing, Branding & Communication, Digital Marketing, Content Marketing
Be guided on how to study Marketing methodically, with a comprehensive and complete knowledge system, so that you can study and do Marketing yourself later. Understand and apply Marketing concepts such as: Marketing Mix, 3P, 4P, 6P, 7P, market research models PESTLE, SWOT,…
Reach out to the community including CEOs, Founders, senior managers, human resources in the tourism industry, and fellow Marketing students and receive a set of more than 100+ research materials, marketing reports from industries – promise promises a solid start to a professional Marketing career.
– Students are learning about Digital Marketing from zero
– Marketing staff at SMEs still lack basic knowledge about Digital tools
– Management level wants to firmly grasp Digital Marketing channels to develop the business
The class is for students, newbies in Marketing, and Managers who want to understand how to operate a basic Marketing channel
The class helps to learn Digital Marketing knowledge faster and more methodically, for those who want to save time to learn, get long-term support and join the network in the resort and travel industry.
Directly deploying Marketing of many tourism products from Tours, Airplanes, Resorts, Software, Exports… with 8 languages (English, French, German, Italian, Spanish, Chinese) , Indonesia and Vietnam) to more than 30 countries worldwide.
+ Founder & CEO Asia Lion, Marketing Agency pioneer in the field of tourism marketing & international export.
+ Founder of Vietnam Tourism Marketing & Sales Group Club – The first knowledge sharing and connection community about Marketing & Sales in the tourism industry (See more here)
Founder Journey On Air – Platform project to promote sustainable tourism and position Vietnam’s image
After not going to school for a long time, after studying, I realized that the world is really big and there is a lot of work to do. Thank you Nguyen Cuong Bach, Thang Phan, and all of you. System knowledge, practical, up-to-date, professional and interesting. Your approach, sharing and problem solving really makes me feel that I need to learn more and do more things. Thank you to all the first grade classmates for being so cute, openly sharing with each other everything that can be shared he he. LOVE YOU ALL.
The class is organized very professionally, methodically, closely following each student. I learned a lot of new ways of thinking for the organization and planning of Marketing in particular as well as the business in general in a systematic and clear manner. The lecturer has a heart, researches very carefully before giving the lecture to everyone, making it clear to all students what they are always looking for in many years of work. Congratulations on a successful class.
Agree with all 8 other members of the class. A quality course with practical content, very useful, always systematized specifically, methodically and attractively from session 1 to session 8. Thank you Bach for your enthusiastic, scientific, and close-up guidance. level and knowledge of each student. It is a pleasure to connect and experience with you in a class atmosphere that is always open and friendly to share.
I really appreciate the young but enthusiastic, talented and especially your heart and dedication. I feel very fortunate to have participated in this course with Bach, so that a blind person like him also has a very good basis to system all aspects related to Marketing management. Thank you, Nguyen Cuong Bach.
Today learn about multi-channel and KPI in Marketing in general, Tourism Marketing in particular. Thank you Bach, I have a brother who does well, studies well, studies deeply... Good luck! The first day I saw a course, I had to follow it immediately, brothers and sisters who are managing companies in the tourism industry register to study to save money on Marketing!
It is true that knowledge is vast. It's been two years since I've received so much good knowledge. Thank you Bach for organizing the class, thank you to everyone for showing me that I need to spend more time studying and very happy to have the opportunity to learn, talk and listen to everyone's sharing.
Real implementation, real work, using real advertising budgets to get results. Applicable to many industries, parallel to the tourism industry
1. Hosting to practice making websites
2. Ahrefs Account
3. Keywordtool.io account
4. Moz Account
5. Buzzsumo . Account
6. Canva Pro account
Students can and should directly apply the lessons learned in their current work. Many students have had direct contact with customers and leaders during the implementation process.
Only when practical implementation, as Marketing personnel usually do, looking at the index from the actual cost of advertising implementation, we will understand how Digital Marketing channels work.
Debit payment card to campaign for your business (450,000 VND), which includes:
1. Cost of running Facebook: 150,000 VND
2. Cost of running Google Ads: 300,000 VND
6. Canva Pro account
Print newspapers, Marketing magazines and TV talk about us
Accompanying, consulting, and answering questions with students in monthly support programs:
1. Offline workshop by monthly theme
2. Group connects to advise and support students (See here)
3. Update general marketing knowledge for alumni
4. Support Finding Staff & Recruiting for Tourism Marketing
Offering market research tools with Digital Marketing Tools (Ahref, Keywordtool.io, Moz, Majetic SEO…)
Giving away 100+ eBooks on Research, General Tourism statistics of the General Department, UNWTO, TAT, STB, NTTC, Skift…
Receive notifications and documents to update new knowledge for the tourism industry
Participating in tourism marketing programs organized by Asia Lion
Offline workshop by monthly theme
Group connects to advise and support students
Update general marketing knowledge for alumni
Support Searching for Personnel & Recruiting for Tourism Marketing
Standard tuition fee: 899,000 VND
Duration: 20h
Format: Learning online via video
Note:
– Tuition fee does not include VAT, VAT is available for employee training enterprises. Please register & contact email/hotline to issue invoice
Consult a course to suit your needs.
