Marketing training course specialized in Travel, hotel and resort, visa, transportation and other marketing activities for the tourism industry. For CEOs, Managers at businesses in the tourism industry.
The Covid period is the time when tourism businesses adapt and invest in long-term problems. Classes for management level, learn to research customer insights, make marketing strategies and plans for the whole year for businesses, manage channels, measure the effectiveness of each channel’s KPIs (Digital Marketing, traditional B2B …) and especially organizing, recruiting and training marketing personnel for the tourism industry.
Platforms, OTAs and businesses doing online marketing are increasingly dominant. At the same time, professional marketing knowledge will help businesses create momentum for a long - term tourism business strategy
Marketing without knowledge can take a lot of money and effort if invested incorrectly. Understand methods and ways of thinking that will save costs, increase revenue in the tourism market.
Taking a class has long-term value. The class creates cohesion, sharing, and Q&A between. The group continuously organizes long-term activities for students.
The course program “Tourism Marketing Organization & Management” includes 6 intensive classroom sessions, parallel with the Facebook Group network and Q&A sessions for students.
Marketing objectives & methods of tourism market research
Objectives of ROI, ROS, CPA, MQL, SQL …, Market Research method of tourism industry by Digital Marketing tools by stage, market, language
Methods of brand positioning in the tourism industry
How to position brands for travel businesses, resorts, corporations. Case study analysis of national brand positioning
Methods of planning tourism marketing
STP tool, strategy based on 4P, 4C, traveler journey, communication strategy, IMC form
Understand and effectively manage tourism Digital Marketing channel
Experience in creating inhouse/outsource websites for business owners, Google Ads, Facebook Ads, Baidu, Email Marketing channels…
B2B Marketing Methods on Digital Platform
Solution Digitalize channels of fairs, PR press, KOLs, Celebrity celebrities, Sponsors, Events … to reach Travel Agents, MICE delegations & partner businesses
Measurement, optimization & organization of human resources Marketing tourism industry
Methods of organization, measurement, experience in recruiting, managing and training marketing personnel in the tourism industry
– Students are learning about Digital Marketing from zero
– Marketing staff at SMEs still lack basic knowledge about Digital tools
– Management level wants to firmly grasp Digital Marketing channels to develop the business
The class is for students, newbies in Marketing, and Managers who want to understand how to operate a basic Marketing channel
The class helps to learn Digital Marketing knowledge faster and more methodically, for those who want to save time to learn, get long-term support and join the network in the resort and travel industry.
Directly deploying Marketing of many tourism products from Tours, Airplanes, Resorts, Software, Exports… with 8 languages (English, French, German, Italian, Spanish, Chinese) , Indonesia and Vietnam) to more than 30 countries worldwide.
+ Founder & CEO Asia Lion, Marketing Agency pioneer in the field of tourism marketing & international export.
+ Founder of Vietnam Tourism Marketing & Sales Group Club – The first knowledge sharing and connection community about Marketing & Sales in the tourism industry (See more here)
Founder Journey On Air – Platform project to promote sustainable tourism and position Vietnam’s image
After not going to school for a long time, after studying, I realized that the world is really big and there is a lot of work to do. Thank you Nguyen Cuong Bach, Thang Phan, and all of you. System knowledge, practical, up-to-date, professional and interesting. Your approach, sharing and problem solving really makes me feel that I need to learn more and do more things. Thank you to all the first grade classmates for being so cute, openly sharing with each other everything that can be shared he he. LOVE YOU ALL.
The class is organized very professionally, methodically, closely following each student. I learned a lot of new ways of thinking for the organization and planning of Marketing in particular as well as the business in general in a systematic and clear manner. The lecturer has a heart, researches very carefully before giving the lecture to everyone, making it clear to all students what they are always looking for in many years of work. Congratulations on a successful class.
Agree with all 8 other members of the class. A quality course with practical content, very useful, always systematized specifically, methodically and attractively from session 1 to session 8. Thank you Bach for your enthusiastic, scientific, and close-up guidance. level and knowledge of each student. It is a pleasure to connect and experience with you in a class atmosphere that is always open and friendly to share.
I really appreciate the young but enthusiastic, talented and especially your heart and dedication. I feel very fortunate to have participated in this course with Bach, so that a blind person like him also has a very good basis to system all aspects related to Marketing management. Thank you, Nguyen Cuong Bach.
Today learn about multi-channel and KPI in Marketing in general, Tourism Marketing in particular. Thank you Bach, I have a brother who does well, studies well, studies deeply... Good luck! The first day I saw a course, I had to follow it immediately, brothers and sisters who are managing companies in the tourism industry register to study to save money on Marketing!
It is true that knowledge is vast. It's been two years since I've received so much good knowledge. Thank you Bach for organizing the class, thank you to everyone for showing me that I need to spend more time studying and very happy to have the opportunity to learn, talk and listen to everyone's sharing.
Print newspapers, Marketing magazines and TV talk about us
Accompanying, consulting, and answering questions with students in monthly support programs:
1. Offline workshop by monthly theme
2. Group connects to advise and support students (See here)
3. Update general marketing knowledge for alumni
4. Support Finding Staff & Recruiting for Tourism Marketing
Offering market research tools with Digital Marketing Tools (Ahref, Keywordtool.io, Moz, Majetic SEO…)
Giving away 100+ eBooks on Research, General Tourism statistics of the General Department, UNWTO, TAT, STB, NTTC, Skift…
Receive notifications and documents to update new knowledge for the tourism industry
Participating in tourism marketing programs organized by Asia Lion
Offline workshop by monthly theme
Group connects to advise and support students
Update general marketing knowledge for alumni
Support Searching for Personnel & Recruiting for Tourism Marketing
Time: Every Tuesday & Friday evening (18:30 – 21:00)
Location: 5th floor, 132 Quan Thanh, Ba Dinh, Hanoi
Note:
– Tuition fee does not include VAT, VAT is available for employee training enterprises. Please register & contact email/hotline to issue invoice
– Register at the same time for the Tourism Marketing Management & Organization class. Direct discount 1,500,000 VND
– Register in groups of 2 or more. Discount 500,000 VND per person.
Consult a course to suit your needs.
